<aside> 👋🏻 Hi there! I’m Amina

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I'm a Product Marketing Leader with 12+ years of experience building GTM strategies and enabling sales and partner teams at B2B start-ups (early and growth stages). My focus extends from laying the groundwork by defining ideal customer profiles and uncovering sought-after value propositions to crafting compelling messaging and strategic positioning. I specialize in empowering sales and partner teams to execute GTM motions effectively, propelling companies towards product-market fit (PMF), and facilitating post-PMF growth.

I enjoy working in new industries, having worked in AdTech, Publishing, Retail, Payments, Travel & Mobility, ConstructionTech, Cybersecurity, Data Analytics, and more.

I enjoy working alongside founders, product managers, sales leaders, and fellow product marketers who welcome an outside perspective. If you're seeking a strategic partner to influence your understanding of customers and the market or to help you quickly tackle the most critical go-to-market challenges, let's connect.